Maverick Race to Partner with London Marathon Events

Posted on Fri, Jan 05, 2024 by Maverick Race

Maverick Race, the innovative organisers of trail running events, is going into partnership with London Marathon Events (LME), the world-leading organisers of mass participation running, cycling and swimming events.

Maverick organises day and night-time trail events offering multiple route lengths for runners of all abilities. More than 14,000 participants signed up for Maverick’s trail events in 2023. There are more than 20 events in the UK planned for 2024, ranging in distance from 5km to a new ultra 100km on the Jurassic Coast, and Maverick also hosts trail camps in international destinations such as France and Morocco. You can find out more about Maverick Race events here: Maverick Race events

Directors Ben MacWilliam and Justin Bufton co-founded Maverick in 2013 after many years working in outdoor sports. The company is based in Poole, Dorset with a staff of five. 

MacWilliam said: “We work to reconnect people with the outdoors and to be at one with nature and always emphasise bringing the ‘fun’ to trail. This hugely exciting opportunity to work with LME will help us grow Maverick Race and trail to the next level.” 

Bufton said: “We share LME’s passion for inspiring activity and LME’s extensive work in diversity and inclusion aligns with our vision of taking trail running to new audiences, getting more people outdoors to celebrate the beauty of the countryside and introducing new people to our sport.”

Hugh Brasher, Event Director at London Marathon Events, said: “Trail running is a wonderful sport that was enjoyed by LME’s co-founders Chris Brasher and John Disley, who also founded the British Orienteering Federation. There is something special about running off-road and through woodland which really lifts your spirits; there’s nothing better than being outside in nature. Over the past decade, Ben and Justin have done an amazing job growing the sport and have developed an exciting calendar of events in stunning locations. We look forward to working together to introduce trail running to more people across the UK.”

Maverick’s 2024 event calendar begins on 20 January with the Maverick Adidas Terrex Original New Forest 2024 and event highlights of the year include the stunning Exmoor coast on 4 May, the Lake District on 14 September, the Jurassic Coast Ultra on 19 October and the incredible Dark Castle in Dorset on 16 November.


For further information, please contact:

Justin Bufton, Maverick Race, e m 07545017476

Ryan Goad, London Marathon Events, e m 07950 708574

About Maverick Race

Maverick Race organises trail running events all over the UK ranging from 5km to 100km, from the coast to the mountains of Morocco. More than 14,000 participants each year are taken on a unique and unrivalled experience in the trail running world. We offer a fantastic portfolio of more than 20 events with a rich diversity and broad age range and welcome everyone to our start lines. Our main objective is to get people off the roads and enjoy being outside in the countryside. We just love to run, and we hope you will too after experiencing life on the trails. With extensive experience in all types of events, from 5km club runs through to Ultra Marathons and Ironman Triathlons, we're dedicated to understanding what’s important to you – the runners.

About London Marathon Events

London Marathon Events (LME) organises a series of mass participation events for more than 200,000 participants every year and an extensive programme of activities with schools, children and community groups across the UK. Its portfolio of world-class events includes the world's biggest marathon and the world's greatest festival of cycling. The mass participation events are:

  • Brighton Marathon, BM10K and Mini Miles

  • TCS London Marathon and TCS Mini London Marathon

  • Ford RideLondon (including sportives over 100 miles, 60 miles and 30 miles, Freecycle and the Ford RideLondon Classique, a UCI Women’s World Tour three-day stage race)

  • Standard Chartered Great City Race

  • The Big Half, New Balance Big Relay and The Big Mile

  • Vitality Westminster Mile

  • Vitality London 10,000

  • Swim Serpentine

  • The Royal Parks Half

The London Marathon is the world's biggest annual one-day fundraising event and has now raised more than £1.1 billion for thousands of charities since the first edition in 1981.

Every year, LME gifts its trading surplus through corporate gift aid to the London Marathon Foundation. Both organisations share a vision of Inspiring Activity and a mission to inspire and enable people to become and remain physically active across all ages, demographics and abilities.

Read more about the work of London Marathon Events and the London Marathon Foundation.


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